The Customer Focus function allows retailers to focus on their customers and improve their customer loyalty. Retailers may:

Rank their top customers for specific weeks, months and years.

    • View customer buying patterns, for example, which departments they’re shopping in, or which products they are purchasing.
    • View discounts consumed by the customer, for example, electronic coupons or manufacturer coupons.
    • View preferred times they shop.
    • View the customer’s favorite cashier(s).
    • Send Thank You Letters or Gift Certificates.


The Customer Focus information consists of weekly, monthly and yearly data. Data is updated daily during the Store Close operation. The information displayed is according to the entire week, month, or year, up to the date of the last store close.

A week will be displayed from Sunday to Saturday. For example: Any date selected within the week of  (Sunday) September 5 to (Saturday) September 11 will give you the same information for the entire week.

When Month is selected the information displayed will be for the entire month. For example: Any date selected within the month of September will give the information for September 1 to September 30.

When Year is selected, the data shown will be from January 1 to December 31 of that year. If a date within the current year is entered, data will be shown from January 1 to the date of the last store close. For example: If you enter 2/14/2020 in the date field, the information displayed will be from January 1 to December 31, 2020, not from February 14, 2020.

To access customer information:

  1. Click on a specific time period and select which type of data (week, month, year) you would like to view. A list of the data for your top 100 customers is displayed at the bottom of the screen.  
  2. Double-click on a particular line to view the specific data for that customer.
  3. To search for a particular customer, press the Search button in the toolbar and select the criteria. You may search by Name, Card Number, Driver’s License, Birth Date, City, Zip Code, Phone Number, Points Earned, or Modified date. Partial information may by entered. For example, select “Last Name” in the Column field, select “Like” as the Operator, and type in “smi” in the Value field. Press the Find button. All the customers with smi in their last name (Smith, Desmit) will be displayed in the list. Up to 3 fields can be selected from the options above to filter your search. Double-click on your selection, or highlight the name and press the OK button, to populate the Customer Focus form.
  4. To send Thank You Letters or Gift Certificates press Group CustomersGroup_Customers in the toolbar.

The following fields, which are for display only, appear:

  1. Photo, Name, Phone, and Address.
  2. Sales Information, including: Sales, Open Department Sales, Cost of Goods Sold, Profit, Gross Margin %, Total Sales, #1 Department Profit, #1 Department Sales, and Profit Contribution.
  3. Statistics, including: Amount/Trip, Profit/Trip, Shopped For, Times/Period, and Transaction Time.
  4. Times Shopped, Favorite Products, Favorite Cashiers, and Department Distribution.